We all know that the most common “excuse” motorists give when they strike a motorcyclist is, “I just didn’t see him.”  But WHY didn’t the motorist see him?

The most obvious answer is that the motorist wasn’t actively watching for motorcycles.  Hence, the need for the Motorcycle Awareness Campaign and our “Please Watch for Motorcycles” yard signs, bumper stickers, and billboards.

But there are actual scientific reasons for motorcycle “invisibility,” as I found out reading a Facebook post from Bill Whittenberger, Jr.  Bill provided a link to an extremely interesting YouTube video.  Here’s the link:  https://www.youtube.com/watch?v=x94PGgYKHQ0&feature=youtu.be&fbclid=IwAR3uaqTK0etOc_vlSl8gV5rMydHDf2LNbIXynTUPPmi4fi790U0AAkLu-LY

Now, the fact that there are scientific reasons for motorcycles being “invisibile” doesn’t excuse the motorist who crashes into one of us.  But it does give US, as motorcyclists, more reason to (1) ride defensively, and (2) take measures to make sure we are seen.

And one last thought: it’s bad enough we are being killed by inattentive and distracted drivers, but I’m getting way too many reports of motorcyclists killing THEMSELVES.  They’re going much too fast, failing to negotiate curves, leaving the road, crashing into structures.  This has GOT to stop!

Be safe out there.